What the Article Writing And Article Marketing Basics

 

Do you want to know how to increase the publicity of your website in a sure and stable way? You may not realize it, but many website operators use the same trick to generate traffic for virtually nothing.

Which is? Write content-rich and focused articles and submit them to directory sites, other people's sites, and ezines. This process is called article writing and article marketing.

Now, why would an ezine publisher or website owner want to publish your targeted articles on their website or use your articles for their mailing lists? The answer is that few people can produce tons of content that is specific and focused. And lots of high-quality content helps build traffic to their site and loyal subscribers to their email lists.

Here comes your article. In exchange for a byline and link to your website (called a "resource box"), you allow website owners to use your content as is. No one may make any changes to your article without your permission.

Here are some other benefits to article writing and article marketing:

* Earn "Expert" status when you share your knowledge and expertise. Just look at the people who write newspaper columns. You will look like an expert when your articles are published on several article directory websites and when you write on different topics related to the same field.

* You can do some clever pre-sale. This is especially true if your article is aimed at a niche audience that craves some specific information. That way, you've already pre-sold yourself when they click through to your website.

* You will get more links to your site. Then you could improve your search engine ranking based on your "link popularity" alone. Once your article is published on another person's website or article directory, chances are it will stay there for a long time.

* You provide an excellent tool to help your affiliates. Your affiliate partners are likely to promote you more frequently and effectively compared to those who do not provide such assistance.

* It is also excellent for building an opt-in email list. Statistics show that a potential customer will visit your website an average of seven times before clicking to order. A steady stream of emails (with his/her permission) at regular intervals can help break down "defenses" and build relationships. Additionally, once a relationship is built, upselling or selling other products and services becomes easier.

So, do you have to have a flair for writing to be able to write? Definitely not. Just remember two simple rules:

* Put your thoughts aside naturally. Just like how you would explain this topic to a friend over a cup of tea.

* Write simply. Bad grammar doesn't help. Complex sentences and sentences that go on forever may not help you get your message across. To make your article easy to read.

Now, what is an easy way to start writing? Think about the key problems your audience is likely to have and then write an article that offers a solution. A few key examples should get you started on your writing:

10 ways to help you….

5 very useful resource tips you should know about….

7 tips to save time...

1 breakthrough tip that…

You can organize your article like this: an introduction (you can identify the problems your readers are facing and your own story or experience), a list of points (the "solution"), and a concluding paragraph (asking your readers to take some action).

After you finish writing, ask someone to proofread your article. Alternatively, you can wait a while and look at your article again. Improve it and check grammar and spelling.

Article marketing can generate traffic to your website because your articles are published and syndicated worldwide. As you write and submit more articles, traffic to your website will definitely pick up speed!